March Madness, blekko Style

We had our own version of March Madness at blekko, with four content editors squaring off for the win! Who was victorious? Read on to find out.

When people first learn about blekko’s slashtags (which power categories on izik), they are often surprised to hear that we have content editors who curate the web. This small, nimble, and all-around awesome team make a huge impact on the quality of results you see on blekko and izik. Sometimes, in the midst of curating slashtags and providing QA for products, they like to shake things up with a little friendly competition.

March Madness: Slashtag Edition

The purpose of the slashtag contest was to significantly increase the number of slashtags, thereby increasing the number of categories on izik. The more categories we have in our arsenal, the more we can capture multiple query intents on izik. By analyzing query data and taking inventory of izik’s categories, the Content team determined that dedicating a chunk of time to churning out fresh slashtags would be a worthwhile endeavor.

The Rules of the Game

There was just one contest rule: complete as many slashtags as possible in the span of a month. There was, however, an element of strategy involved. The winner would be determined by most potential queries covered from the cumulative slashtags they worked on. In light of that, content editors could choose to curate slashtags they were passionate about (like camaro, baking) or go for the heavy-hitters (like military). Of course, they wouldn’t know what the query coverage would be until the slashtags were completed and tests run. So, a Content Editor would sometimes choose those personal interest ones in hopes that they’d strike gold (sorry, 1980s).

The Final Score

Who won? Well, of course we did have an individual contributor who got bragging rights, but in the end we’re all winners (that includes users who will benefit from great results on izik)! Thanks to March Madness, the Content team collectively created a total of 77 new slashtags/categories, that cover over a quarter of a million queries! Thank you Jen, Adrianna, Brian, and David!

If you think my claim that we are all winners is a cop-out, I assure you the entire team feels that way and the spoils of victory were shared with the whole company! Goodies from three of the finest local bakeries were procured to celebrate March Madness: Slashtag Edition.

See the complete list of the 77 new slashtags at the bottom of this post. What categories would you like to see on izik?

 

1980s

Chevrolet Camaro

Hard Rock

Pickup Trucks

4wd

Chevrolet Corvette

Herpes

Police

Acura

Cholesterol

High Blood Pressure

PS2

Animal Shelters

Chronic Fatigue

Honda

Record Labels

Army

Clip Art

Infidelity

RV

Art Supplies

Coins

Jeep

Salary

Audi

College Baseball

Kidney Stone

Scion

Baby Names

Complaints

Kitchen Knives

Softball Equipment

Baby Strollers

Dental Insurance

Land Rover

Stadiums

Battlestar Galactica

Dentistry

Lexus

Stationery

Beauty Products

Dodge

Lupus

Stop Smoking

Bed and Bath

Dog Beds

Magazines

The Elder Scrolls

Bed Bugs

DVR

Mazda

Timeshares

Bedding

Employment Law

Mens Health

Toyota

Bread Baking

Epilepsy

Mercedes Benz

Volkswagon

Bread Machines

Eyeglasses

Midwifery

Volvo

Breast Feeding

Fantasy Sports

Military

Water Heaters

Buick

Fast Food

Monty Python

Weight Loss

Cadillac

Flight Status

Nintendo DS

Wine Accessories

Call of Duty

Ford Mustang

Nissan

Womens Health

Car Safety

Funerals

Obesity

Chevrolet

Grand Theft Auto

Pellet Guns

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